The entropy of the individual

I feel like technology companies are smitten with teams these days. Every venture capital-backed company with a SaaS app and a dream seems to be positioning its product exclusive to teams: teams of writers, teams of developers, teams of designers, teams of salespeople. Take Slack's homepage, for example:

When your team needs to kick off a project, hire a new employee, deploy some code, review a sales contract, finalize next year's budget, measure an A/B test, plan your next office opening, and more, Slack has you covered.

I love Slack, and use it every day, but I've only ever had to do about two of those things. I'm guessing a significant portion of their userbase is similar—not everyone can be a startup founder, after all. Buffer, another service we use regularly, relegates individuals to the least critical spot at the end of their list—an improvement, but only so:

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Baremetrics, a company with a blog I enjoy quite a bit, is focused on not only teams, but more specifically teams within startups:

Grow your startup right. Metrics, forecasting